ABSTRACT
This study examined unique selling point (USP) and customer patronage in business organization. The hospitality Industry is comprised of individual hotels in which each one of them differs in the way that they position their products and services with the intention of catering for the advancing present day consumer needs. It is hence important for hospitality businesses to possess a unique selling proposition. The study adopted a quantitative research method which consisted of a survey questionnaire whereby questionnaires were distributed out to 80 respondents with feedback from eighteen of the respondents after which quantitative data was obtained. The results of this study concluded that the aspects of marketing in the marketing mix are viewed differently among different people but still some of the elements carry more weight in terms of what consumers may be willing to overlook during a hotel visit. In conclusion of this study, the main elements that marketing teams should put emphasis to are price and location. Although the product image and promotion are also important in marketing, they do not carry as much weight in a consumer purchase decision to a hotel.
ABSTRACT
This study was carried out with the aim of assessing the rattle tree (Albizia lebbeck) effects on soil properties and Irish pota...
ABSTRACT
Social media is a new phenomenon that has changed how the business environment operates. Businesses are able to gai...
ABSTRACT
The study of the impact of universal Banking is one of the critical for banks Nigeria to attain greater light....
Abstract
This research work is designed to investigate on the attitude of parents and teachers towards children with lea...
INTRODUCTION
Nestle Food Plc, case study of my project topic is well known for it vendor selection and rat...
BACKGROUND OF THE STUDY
No matter how organized a business organization is, most of the problems faced...
ABSTRACT
Starch modifications are a means of altering the structure and affecting the hydrogen bonding in a controllable manner to enhanc...
ABSTRACT
The study focuses on both quantitative and qualitative analysis of high resolution aeromagnetic data for the estimation of geoth...
EXCERPT FROM THE STUDY
Advertising has proved very effective in creating awareness for an unknown product. It is a means of attracting at...
ABSTRACT
This study was carried out to investigate into the causes of poor academic performance among t...